Social media success is a Jedi mind trick

It’s all in your mind!

After messing around with blogs and social media since early 2006 – a mere newbie to many of my geek friends – I had a major lightbulb moment while talking marketing and sales with my local SBDC (Small Business Development Center) expert.

He pointed out that for a social media training business like Tourism Currents, “Real change only happens for your customers when they change their behavior as a result of your training and coaching.”

Aaaaaahhhhh.

It’s not enough to decide that it’s important.

It’s not enough to learn about it.

It’s not enough to say, “Oh, NOW I get it!”

Those who are successful with social media have two things….

1)  A mindset. They are always thinking, “How can I tell this story in a way that works online?”

2)  Certain behaviors. They see stories and social media content almost everywhere they look, and they have the desire and the know-how to share it.

What do you think? Am I onto something?

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