The best crisis communications tip you’ll ever get

In a crisis, you need to move fast.

You need to communicate what you know, even if what you have to tell people is, “We honestly don’t know.”

The comfy, safe idea of communicating by committee and parsing every word for weeks has got to go out of the window.

Mostly, though, just follow some advice from U.S. General George S. Patton….

“A good plan violently executed now is better than a perfect plan executed next week.”

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