It’s a new world; the customer is in control

As I write this, my husband is watching a show that aired on TV last Thursday, but with our cable company’s DVR box, he’s watching it on the following Tuesday.

He likes the show “Elementary,” but he wants to watch it when HE wants to watch it.

Your customer, your visitor, your guest has more control over his or her environment than ever before.

Sure, organizations can keep stuffing their customers into whatever box that the organization prefers, but they are on a fool’s errand.

People want what they want when they want it.

Give it to them.

(If you like this post, please consider subscribing to the blog via RSS feed or by email – the email signup box is on the right sidebar near the Search box. Thanks!)  

This entry was posted in Hospitality and Hotels, Video, Web Communications. Bookmark the permalink.

Comments are closed.