Tech trends 2012

Each spring I do a “snapshot in time” webinar for the AWC (Association for Women in Communications – I’m on the AWC National Board of Directors) about technology trends for communicators. It also includes a quick wrap-up of trends I noticed at that year’s South by Southwest Interactive tech conference.

Key items for 2012 include the power of images (social photography like Pinterest, Instagram and Foodspotting,) social business, integrating social media, data/measurement/ROI and three of the Interactive Award winners who are doing interesting things.

Look for the hyperlinks within many of the slides, to take you to some of the items mentioned.

Here is the direct link to my tech trends 2012 slide deck on SlideShare, and I’ve embedded the webinar slides below as well.

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2 Responses to Tech trends 2012

  1. One of the most frustrating things I’ve found about all these new technologies, whilst they’re great, is how they can be applied to business. Obviously there’s a certain amount of time spent on twitter, facebook etc…then new ones pop up like pinterest! To make the best use of them I think you’d need to apply a different strategy to each one. Drowning in data is also a concern, you can put so much out there so easily and not really have any kind of strategy!

  2. Sheila says:

    Very true; you have to pick and choose, and devote the majority of your time only where your market is online.

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