Kickstart 2012: try doing less, not more

Third in a blog post series for the get-revved-up week between Christmas and New Year’s.

Many people avidly read every one of marketer Seth Godin’s blog posts.

I think it’s mostly because they’re well-written and helpful, but part of the reason is that his posts are often quite short.

As in, a few sentences.

Most of them do not include a photo or video; they’re just plain ol’ text.

But….his readers know that he’ll be pithy, get to the point and not take up too much of their time.

(I won’t go into the fact that he does not allow comments on his posts, which is not how I prefer to blog.  He has his reasons, and it’s his blog, after all.)

Rev-up recommendation for you:

**  Go short more often in 2012.

—->>  Just a few interesting sentences can be a blog post for you, too. Try it one day in the first week of January 2012.

—->>  Make every other Facebook Page update a one-sentence declaration or question for a few days.

—->>  Twitter is MADE for pithy thoughts. In the early days of the service, we called an exactly 140 character tweet a “twoosh.”

—->>  Make your email newsletter unexpectedly short one month (and say that it is short, in your Subject line.) See what happens with the open/click rate. Does it improve?

—->>  Challenge yourself to shoot a 30-45 second video, or a fun Google Search Story or a short Animoto video out of photos you already have.

Can you think of any other ways to “go short?”

For more ideas on effective content creation, see Lesson Two of our Tourism Currents online course, Building a Home Base. It includes a video of our own blogging lessons learned.

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