How do you keep up (or even better, stay ahead) in a fast-moving environment?
You pay attention to the important things, while everyone else gets sucked into a noise vortex and wastes time on the unimportant.
BusinessWeek had a cover story in April 2005 – yes, 2005 – called “Blogs Will Change Your Business.”
Then they did a follow-up social media report in May 2008, titled “Beyond Blogs.”
Yet, even today in 2011 (almost 2012) there are still plenty of professional communicators who seem rather gobsmacked by what’s happened to their world.
They would not pay attention, roll up their sleeves and do their homework even a year ago, and now they wonder how they got so far behind.
You fall behind by not keeping up.
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