Get your friends to do our marketing!

A quick thought for everyone hearing about how social media ….

—->  “Is great for contests where people will get their friends to vote for _____.”

—->  “Incentivizes ‘influencers’ who get their networks to do _____.” (actual sentence)

—->  “Is powerful because people will leverage their connections to _____.”

All I ask is that folks think about the implications of manipulating customers/visitors/guests to manipulate their friends, families and networks.

My friends are not your marketing fodder.

Be careful when you mess with what people care about a lot more than they care about your brand.

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2 Responses to Get your friends to do our marketing!

  1. Merry says:

    I often get requests from facebook apps, requesting I help out friends with a game they’re playing, which then subsequently asks to access all of my details. I DON’T want to be manipulated into registering for internet games when all I want to do is share and catch up with friends.

    Thank you for this post, Sheila.

  2. Sheila says:

    Thanks, Merry.

    I kept hearing this sort of manipulative language at a recent event, and I don’t think the people saying the words had really thought about their true meaning.

    It’s like the phrases “target market” or “marketing funnel” – quick and easy and descriptive and accurate, but no one I know wants to be a target or be sucked into a funnel.

    Words matter. They tell you something.

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