Seems as though every time I turn around these days, someone I know is cranking out a book. For speakers like me, it’s almost a rite of passage.
I spent a lot of time wrestling with the idea, and trying to figure out why my portfolio of print articles and blog posts since early 2006 wasn’t enough to give me the credibility that can apparently – even today – only come from a book.
Honestly, it seems a bit silly that all of my tech and blogging buddies consider a book, made of paper, to be a pinnacle of geek achievement. Does anyone else find that a bit, well, ODD?
So I did what I do….I stewed and pouted and tried to find reasons to say No, and ultimately it ended up the way it always does for me….I decided that it was worth my time and effort to write a book, but not the one that people might expect.
A travel guidebook is a pain in the rear to compile and write, there’s no real money in it and it’s often outdated very quickly.
A social media book would be a rather naked bid to catch this year’s hot marketing topic. An offline entity doesn’t seem like the best medium to convey thoughts about online topics – especially when this blog works just fine for that, thanks.
I wanted something evergreen; something that could be picked up at a bookstore or ordered online five years from now, and would still be relevant, engaging and helpful. When in doubt, I turn to my own experiences because I know them best, and thus was born The Elastic Waist Entrepreneur (or here is the book’s Facebook Page, if that’s your thing.) It’s about launching an online business for older women, especially when you really don’t know what the hell you’re doing, like me.
Since I have this project on the brain, I submitted a speaking proposal with serial entrepreneur Wendy Piersall to the South by Southwest Interactive (SXSWi) tech conference, held every March in Austin, Texas. It’s right down the road from me, and I’d be an idiot not to attend one of the world’s biggest tech events when it’s a 30 minute drive away.
As part of the unique Panel Picker process at SXSW, you can vote for and comment on proposals, so here is my shameless plug for you to add your vote and voice to the comments about the proposal, if you’d like.
Our proposal page: Elastic Waist Entrepreneurship for Women 40+
Why elastic waists? Because as a comfort-seeking old lady of 50, that’s what I was wearing when I came up with the book idea.
No matter how it ends up, thanks for your support, and see you in Austin in March 2012!
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