Destination marketing: you already know the hard part

On the first day of the South by Southwest Interactive (SXSWi) tech conference in Austin, I was part of a video interview project led by Nancy Spears and the genConnect team out of Colorado.

Here are their thoughts on 10 people at SXSW you should include in your social network, which includes a sidebar viewer with all of the videos. I’m rather honored to see that my interview ended up between Rick Murray’s (head of Edelman Chicago) and Jay Rosen’s (renowned journalism professor at NYU.)

In my roughly 3 minute interview (complete with an offstage shout-out by passing Hawaii social media goddess Neenz Faleafine) I described what Becky McCray and I do with social media education at Tourism Currents, how destination marketing today demands more personal interaction with visitors (including online) and how strongly we believe that most tourism pros can already do the really important stuff, which is a lot harder to teach than technology:  creating a compelling portrait of their destination in the eyes of visitors.

The vision and story….you already have it and that’s the hard part, not Facebook, Twitter, blogs et al.

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One Response to Destination marketing: you already know the hard part

  1. Pingback: Hotels and social media: a kick-start guide | Sheila's Guide To The Good Stuff

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