At a recent gathering for some Chamber of Commerce staff, I heard one of them say that his boss is rather dismissive of any time spent on the Chamber’s Facebook Page, yet if the Chamber is not successful on Facebook, that is seen as a failure.
Rock, meet Hard Place.
I’d love to tell that boss that if Facebook is part of an organization’s communications strategy, then interacting with customers or prospects on Facebook is work. It is not “goofing off.”
Welcome to the modern world – Facebook for business is work. It is part of that Chamber communicator’s job to connect with not only Chamber members, but also people in the community who might become members, including hardworking entrepreneurs who may have never considered the Chamber as an asset for growing their business.
The Chamber should be the hub of business development and economic growth in a community, and one way to interact with the community is through social media channels like Facebook.
The boss needs to get a clue, and if he or she isn’t careful, they’re going to see brain drain by staff members who understand the social Web.
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