We tell tourism clients all the time that they need to occasionally go where the geeks are to really stay up to speed on social media tools and culture.
One of the conferences that we recommend attending at least once is the South by Southwest Interactive (SXSWi) tech conference held every March in Austin, Texas. In 2010 it outsold the SXSW Music festival (generally much better known) for the first time.
With all of the hype and hoopla and buzz about social media influencer outreach, it’s inevitable that some stupidity will ensue.
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