Doors are open: Learn how to use social media for destination marketing

We are excited to announce that doors are now open for another round of online classes at Tourism Currents.

There are usually three problems with most social media training:

  • It is too basic and generic
  • It is too advanced and nerdy
  • ….or it is well-balanced, but not tailored to a specific industry

Sign at the Visitor's Center, Mt Dora, Florida (photo by Sheila Scarborough)Tourism Currents is different. Here are more details about why we get straight to the heart of real tourism results.

My co-founder Becky McCray and I run a unique, high-energy learning community that is hyper-focused on teaching tourism and hospitality industry professionals how to use that big pile of social media tools (blogs, Twitter, Facebook, Flickr, YouTube, etc.) to more effectively tell the stories of their destinations and attractions.

We get specific about topics like how to use Twitter for fall foliage reports, how to use Facebook to promote your festival and what’s important for a successful blogger press trip/fam tour.

Compelling stories convince people to visit your town. The social Web is the ideal place to tell those stories (it’s made for the tourism little guy, too) and it connects with others who love and support you….we call them your “online champions network.”

Our courses help you make sense of it all.

They are organized to provide basic social media overview information to those who need it (through a quick Intro Workshop or a three-part All the Basics course) or more advanced how-to specifics to those who are ready for it through the three-part Results Multipliers class (which dives deep into unique destination marketing topics like mobile-friendly tours.)

If you are geared up to really make things happen for the long haul, the Tourism Currents six month Full Course combines the Basic and Multipliers, then throws in the Intro Workshop as a bonus.

Every course is a combination of multi-part lessons, exclusive videos with experts and a wrap-up printable checklist, plus thereā€™s a member forum for detailed discussions.

We hope you’ll join us soon at Tourism Currents!

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2 Responses to Doors are open: Learn how to use social media for destination marketing

  1. Pingback: Tweets that mention Doors are open: Learn how to use social media for destination marketing | Sheila's Guide To The Good Stuff -- Topsy.com

  2. Congrats on the launch!!! Whoohoo šŸ™‚
    Andy Hayes | Travel Online PartnersĀ“s last [post] ..What To Do When Your Best Is Just Not Enough

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