Social media crisis management: Florida beaches video in response to oil spill

Just released yesterday:  a 31 second video from Florida tourism that encourages visitors to check the Florida Live site for real-time updates on beach conditions (an example of using social media for crisis communications.)

The gist is that there are hundreds of miles of Florida coastline, so visitors should not assume that every inch of it is oil-covered.

Here is the direct link to the “Need to Know” video on YouTube if you can’t see the embed box below.

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4 Responses to Social media crisis management: Florida beaches video in response to oil spill

  1. Pingback: Tweets that mention Social media crisis management: Florida beaches video in response to oil spill | Sheila's Guide To The Good Stuff -- Topsy.com

  2. Denny says:

    It’s interesting to see how fast Social Media is now playing a larger part in actual crisis management. It used to only work if the Crisis had to do with something in the tech field.

  3. Pingback: January 2011 - Being real in your social media marketing for tourism

  4. Tereza Split says:

    Now after more than one year we can see that social madia is very important part not only for big companies, it is important for small companies as well. In all marketing campaign more and more budget is going on advertising on social media networks. Who knows what will be next year….
    Tereza Split´s last [post] ..Villas Split

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