Social media crisis management: Florida beaches video in response to oil spill
Just released yesterday: a 31 second video from Florida tourism that encourages visitors to check the Florida Live site for real-time updates on beach conditions (an example of using social media for crisis communications.)
The gist is that there are hundreds of miles of Florida coastline, so visitors should not assume that every inch of it is oil-covered.
Here is the direct link to the “Need to Know” video on YouTube if you can’t see the embed box below.
Tags: beaches, case study, communications, crisis, destination marketing, FL, Florida, Gulf, how to, Internet, management, oil spill, social media, tourism, travel, video, Web, YouTube
June 6th, 2010 at 12:44 pm
[...] This post was mentioned on Twitter by Meg Colombo and Mandy Gauldin, Tourism Currents. Tourism Currents said: Social media in tourism crisis management: new @VisitFlorida video on beaches v. the oil spill http://is.gd/cES6p [...]
June 25th, 2010 at 11:51 am
It’s interesting to see how fast Social Media is now playing a larger part in actual crisis management. It used to only work if the Crisis had to do with something in the tech field.
January 6th, 2011 at 11:42 pm
[...] that Florida’s entire tourism industry was saved by social media marketing (using tools like beach videos) in the aftermath of the disastrous BP Gulf oil [...]
November 30th, 2011 at 1:42 am
Now after more than one year we can see that social madia is very important part not only for big companies, it is important for small companies as well. In all marketing campaign more and more budget is going on advertising on social media networks. Who knows what will be next year….
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