This gives travel and tourism PR a bad name

Do Not Attach a Bunch of Images in Your PR Blast (screenshot of email header courtesy Sheila Scarborough, Who is Mad as a Hornet)

Are you kidding me?

NINE images attached to this PR email blast that dumped (twice) into my IN box, with the subject line in ALL CAPS just to ensure I didn’t miss it.

Er, I never write about celebrities. Or Mexico. And I rarely cover resorts.

I would love to say that this is uncommon; that most emails in my IN box are well-targeted, thoughtful pitches or interesting news from PR professionals who have actually established relationships with me before pitching.

Nope. More negative experiences happen all the time, from folks who apparently bought my name and email from some database.

What would I like to see?

Communication from those who reach out to get to know me before asking me for something (and hey, Dale Carnegie guy, putting my business card in for a drawing at your speaking event does NOT mean I want your course announcement emails. Ever heard of double opt-in?)

Sometimes I think that smaller tourism organizations have an advantage when they can’t afford to hire the “big, expert PR firm.” Based on my incoming emails, they aren’t missing much.

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