If your tourism organization is participating in social media sites like Twitter, Facebook, YouTube, etc., do not forget to put a prominent link to those on your main destination Web site.
Give your eager and enthusiastic customers multiple ways to find you, connect with you and talk about you.
Yes, I know that Web site real estate is a precious thing, and you may have to break some “personal rice bowls” to make this happen (meaning things can get political, your Webmaster may not want to give space/links to other platforms, etc.,) but here’s why you want to do it….
For example, when someone becomes a Fan of your state tourism Facebook page, a note to that effect goes onto that individual’s personal Profile page. This means that all of, say, “Susie Smith’s” Facebook friends can see that she just became a Fan of XYZ state. Some of them may click through to see what you’re all about, because they trust Susie and are interested in her interests.
Result? More eyeballs are seeing what your destination has to offer.
Here’s a Web site to emulate: Discover Ohio.
You know what’s really great? The logo links (widgets) for all of those social media sites are clearly displayed on the right-hand side on the front page of the main Ohio tourism Web site.
It makes it a no-brainer for Ohio enthusiasts to click through, connect and communicate with Ohio tourism in at least four different places. That’s how you can seem to be “everywhere.”
Make it easy to connect. Make it easy for your visitors (and your residents) to talk with you and about you.
That’s just good destination marketing, right?
Who else would you recommend for providing multiple ways to connect? I’d love to read about them in the comments below.
(Oh, and one more thing I don’t see often enough – give me easy access to some images from your destination. See that Lake Erie lighthouse up there at the top of the post? Discover Ohio made it easy for me to use, as long as I gave them credit. They have a simple-to-find free images page for media on their Web site. Thank you, Ohio!)